Primary Vision Care Services (PVCS) was founded by an optometrist with a vision
to improve access to quality vision care at the best possible price
facilitated by a simple administration process.
The PVCS Vision Care Concept: Quality Eye Care WHEN NEEDED!
Sometime in the history of vision care coverage, a decision was made to limit
benefits to once a year. Countless individuals seeking care under this
limitation have complained and suffered as a result. No company had addressed
the issue until PVCS was established. The key element in the PVCS VisionAdvantage benefit design is continuing eligibility, or the ability to
receive covered services after the initial service at no additional cost. PVCS’
philosophy of "access to eye care services when needed" is the single
most important element in delivering QUALITY in a vision care benefit. A
significant number of current plan members take advantage of this benefit, and
thoroughly endorse PVCS as a result. Plan providers are especially pleased
with this concept as it allows them the earliest possible access to solve the
patient’s problem and the opportunity to monitor the result. Along with this
concept is continuing eyewear coverage. As many pair of glasses and/or an annual supply of
contact lenses within the plan year will all covered by the plan wholesale purchase benefit.
VisionAdvantage – The PVCS Plan That Meets Vision Care Needs
Improving access to quality vision care at the best possible price
facilitated by a simple administration process provides agents with an
excellent selling focus for their clients.
VisionAdvantage features respond directly to the employer and employee
demands for vision plans - quality eye care services, choice in eyewear
materials, reasonable cost, independent doctors, convenient locations, and
VisionAdvantage is offered through a cooperative of quality doctors to
contracted organizations as a benefit for their employees. This unique concept
of cooperative services by independent Optometrists offers the lowest possible
price for quality services with the most convenient pay arrangement possible.
VisionAdvantage is eligible for administration under the provisions of
Internal Revenue Service Code 125 (Cafeteria Plans).
VisionAdvantage is streamlined, simple, and easy-to-understand; start-up
and administration of the plan has been established for convenience and
hassle-free use by all concerned: Agent, employer, employee, and doctor.
- Agents will find VisionAdvantage provides an excellent stand-alone vision
care product, or an outstanding supplemental vision care product, to be included
in their client’s benefits portfolio. VisionAdvantage is an easy plan to
explain and understand. The agent is not burdened with difficult plan options or
combinations of services and materials cluttered with varying co-payments to
keep straight and to explain. The plan concept of continuous service or "access
to service when you need it" is a huge marketing tool; no more once a year
use limitation. The plan’s simplicity of services, materials, and cost helps
sell itself. The panel of doctors through which VisionAdvantage is
available contributes additional integrity and quality to an already excellent
plan; further, the ability of PVCS to expand coverage and recruit network panel
doctors is exceptional due to PVCS' reputation.
- The employer client will find VisionAdvantage is a comprehensive, easy to
understand plan with unique cost containment features and ease of
- The client’s employees and dependents will find VisionAdvantage provides
a wide choice of doctors, continuing quality service, selection of
materials, wholesale prices, and ease of obtaining and using services.
- For all plan participants, VisionAdvantage’s administrative approach
reduces paperwork to a minimum.
Commissions and Payments
Agent commissions are paid on the gross revenues generated by the agent and paid
to PVCS on or before the monthly due date. PVCS issues a monthly commission
check to the agent based on the monthly gross revenue (Agent has no need to bill
PVCS) reducing the time from monthly premium revenue received by PVCS to
commission paid to agent to a minimum.
PVCS is an Oklahoma-based, small business corporation that has provided
essential vision care services to tens of thousands since 1994. Headquartered in
Lawton, Oklahoma, the company conducts business and provides services throughout
Oklahoma and many surrounding states. Since its beginning, PVCS has grown into a
responsive vision care service organization with over 500 participating doctors.
- PVCS is an Oklahoma Corporation
- PVCS is not an insurance company. Rather, it is regulated by the Oklahoma State
Department of Health as a Qualified Utilization Review Program under the
provisions of OAL 310:657.
- PVCS provides and manages a unique vision plan called VisionAdvantage.
- PVCS offers VisionAdvantage Plan through a cooperative of quality,
independent optometrists & opthalmologists, to contracting organizations as a benefit for their
Organization and Management Team
CEO/President - Our Company President and Chief Executive Officer, Richard S.
Swales, O.D., brings to the company and the management team, the strength of
many years of experience of practicing and providing vision care services, and
designing and managing the PVCS Vision Care Services Plan as Plan Administrator.
He is acutely aware of both doctor and patient frustrations with existing,
routine vision care benefit plans; this insight led him to create the PVCS
concept in vision care. He is committed and dedicated to providing effective
leadership and support to all PVCS programs and contracts.
Finance and Administration - John Purcell, our Vice President, Finance &
Administration, reports directly to Dr. Swales. Mr. Purcell has many years of
experience, in military and commercial program management, finance and
administration. He has established and implemented the current operating systems
philosophy, policy and processes; developing and implementing claims processing
policy and procedures; and, servicing the day-to-day PVCS program operations and
management functions. He has the background, extensive knowledge of the plan,
and expertise to provide outstanding program leadership to all PVCS contracts.
Under Mr. Purcell's direct program management are Client Services Specialists
and Accounting personnel to insure that clients (employer, employee, and doctor)
are efficiently and effectively serviced.
Professional Relations - Dr. Swales concurrently acts as the Vice President,
Professional Relations and Medical Director. Being a successful, highly
experienced practicing optometrist gives him deep insight into the routine and
non-routine situations that may arise within the day-to-day technical operation
of vision care. He has the expertise and comfort level to deal with doctors on a
professional, one on one basis, while maintaining the patient's best interests,
and the employers concerns for service and cost effectiveness and efficiency.
This combination of functions provides added strength to the plan.
Marketing and Business Development - Vice President, Marketing, Thomas
Rheinlander, has 40 years of extensive experience in human resources, benefit
administration, management services, and marketing background. He joined the
PVCS management team to establish and provide new and innovative approaches to
business development and marketing of the plan. He is available to support all
PVCS programs and contracts.
This organizational structure represents a cost-effective mix of technical,
management, supervisory, and administrative skills combined in a streamlined
organization that can be easily tailored to meet and support the requirements of
PVCS has been engaged in the vision care services for 25 years. We
know how to perform and deliver vision care services. We have a significant in-place provider
network of over 450 locations. Additionally, PVCS has a
demonstrated ability to expand coverage and recruit panel doctors in a short
period of time when the demand or requirement arises.
WHY SELECT PRIMARY VISION CARE SERVICES, INC?
The most compelling reasons for selecting Primary Vision Care Services, Inc
PVCS has many years of company and panel combined direct experience providing
outstanding quality and cost effective vision care service.
PVCS has started and successfully operated over 100 contracts, on time, within
PVCS recruits independent optometrists who meet rigid standards. We are proud of
the panel of network doctors provided through the plan. We have been able to
recruit panel members for new coverage areas in exceptionally short periods of
time due to the plan's reputation.
PVCS has an in-place outstanding management team experienced in vision care
services and program management. These managers have demonstrated superior
knowledge, skills, creativeness, leadership, and customer orientation.
Our success is measured by customer satisfaction
PVCS quality support program and internal audit programs are designed to ensure
customer satisfaction. We pledge customer satisfaction.
PVCS is confident that our VisionAdvantage Plan
provides an outstanding quality vision care service benefit at a fair and
reasonable price and welcomes the opportunity to answer any questions.